Print Ad Deconstruction

So far we have looked at an advertiser's use of AIDA and various persuasive strategies.  You will receive a Visual Texts Glossary today and a copy of the advertisement below to complete the following.

1.  Annotation - include visual techniques employed, AIDA elements, persuasive strategies, target audience, and analysis of each thing you annotate.
2.  Paragraph response - How successfully has the composer of the 'Paraderm Plus' print ad achieved their purpose?  Use specific references to the text to support your answer.