Back to the Blog!

This week we will return to the blog to chronicle our lessons as we commence our final unit for the year on advertising and its persuasive nature.

Initial consideration is around the definition of consumer, advertising, target market, demographic, stereotype.

Then we will examine AIDA - the use of 'attention', 'interest', 'desire' and 'action' as elements that advertisers choose and use to effectively promote their products and services.

To consider demographics you will compose a demographic profile for yourself and then your parents (on your Weebly) that describes you under the following categories - age, gender, income, education, occupation, household size, marital status, home ownership, and any other relevant features of your life and patterns.  See link below for guidance:
http://www.reduxmedia.com/advertisers/core-demographics