TV Advertisements

'No One Thinks Big of You' - RTA Campaign

1. Visit http://advertising.nsw.gov.au/campaigns/speeding-no-one-thinks-big-you
2. Read the webpage to ascertain: campaign synopsis, target audience, campaign execution, and campaign evaluation.
3. Then ... deconstruct the video below for the filmic techniques employed by the composer.  You need to consider the effect of each technique on the responder (viewer).  This is needed to achieve analysis of the text.
4. Be ready to discuss your findings in a following lesson.

Print Ad Deconstruction

So far we have looked at an advertiser's use of AIDA and various persuasive strategies.  You will receive a Visual Texts Glossary today and a copy of the advertisement below to complete the following.

1.  Annotation - include visual techniques employed, AIDA elements, persuasive strategies, target audience, and analysis of each thing you annotate.
2.  Paragraph response - How successfully has the composer of the 'Paraderm Plus' print ad achieved their purpose?  Use specific references to the text to support your answer.

Back to the Blog!

This week we will return to the blog to chronicle our lessons as we commence our final unit for the year on advertising and its persuasive nature.

Initial consideration is around the definition of consumer, advertising, target market, demographic, stereotype.

Then we will examine AIDA - the use of 'attention', 'interest', 'desire' and 'action' as elements that advertisers choose and use to effectively promote their products and services.

To consider demographics you will compose a demographic profile for yourself and then your parents (on your Weebly) that describes you under the following categories - age, gender, income, education, occupation, household size, marital status, home ownership, and any other relevant features of your life and patterns.  See link below for guidance:
http://www.reduxmedia.com/advertisers/core-demographics